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Android and iPhone ( Like Apples to Apples?) Google eats AdMob
With the recent news of Google’s acquisition of AbMob for $750M, there has been real debate over what is to come of the mobile Internet and apps. I found this acquisition interesting as one of the...
View ArticleIs 2009 the Year of Mobile? Global MMF and Global Mobile Advertising Awards
In the wake of the Google Acquisition announcement of AdMob for $750M last week, the Global Mobile Marketing Forum held in LA on November 17th exhibited a lot of excitement about the future of...
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The Day of “the Advertising Revolution” [Click-to-Emotion]
Today is a very exciting day in the field of brand marketing and advertising! It marks the day of the Advertising Revolution in my mind. Steve Job announced iAD at the iPhone 4.0 Dev conference. It...
View ArticleThe mobile ad network world worries about iAD- Why?
With the recent announcements of Apple and the iAD release even thought the mobile networks such as Crisp, Millennial Media and a variety of others are launching services around iAD, I have been in...
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Multiscreen marketing in the mobile world
Last week at OMMA mobile in NYC, Charles Johnson from Microsoft’s Mobile Advertising organization announced a key initiative that in my mind is in the forefront of mobile convergence; Multiscreen...
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Application Convergence: Have you seen the new Hootsuite?
I have been watching the trends of Twitter Applications, Browsers and Platforms over the last couple of months and this type of segmentation and convergence had emerged. First of all, what has excited...
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iAd Producer is here! Will mobile ad creativity soar in 2011
Apple has finally rolled out a way for app makers and content providers to build their own specialized ads for apps and the iAd Producer could help boost its mobile advertising network. Advertisers...
View ArticleMuch ADO about Media: 2011 Predictions
We have entered 2011 and I have to say the first decade did fly by rather quickly for us in the mobile industry. I am a big fan of JWT and their things to watch deck. I thought I would share it and...
View ArticleMobile Cross-Media & Responsive Web Design Presentation ( AdMonsters OPS Mobile)
Responsive Web Cross-Media and Mobile View more presentations from Matthew Snyder This is a presentation made at AdMonsters OPS mobile 12/7/2011
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